Thursday, June 14, 2007

To Market To Market

Once the book is sold a writer's mind natuarally turns to things like marketing. How can a writer help to ensure that their publisher will want to buy another book and another one? How can they ensure that the reader will buy another one and another one. Because frankly, you get the reader on board with you and you got the publisher. So number one would be write a good book. Number two would be write a good book.

Got that. Understand it. But this is a business and the business is to sell books. How do I help sell my book? I need to put together a marketing plan. Anyone have a marketing plan they'll sell for cheap?

Actually, come to think of it, I could use a template some kind. Or perhaps just a road map. Something to help me take the ideas I have floating around in my head and organize them on paper in a way that doesn't look uber stupid. Because these things just keep whirling around in my mind... website, group blog, database, launch parties...

I don't have enough room in my head for all that. I still have more writing to do.

So if any of you have any ideas on how to organize my marketing ideas, I would greatly appreciate it.


Rachel Vincent said...

I wish I did. ;-)

Jaci Burton said...

Heh. Template. I wish. Then I could get rid of these post it notes all over my desk *g*

Seriously though, it's all about timing. Don't try to do everything at once, because you do still have to write. Your marketing and promotion should be in stages, and it all depends on your book release date. If you're releasing in a year, then don't worry about promoting it yet. You have time. Start on the website first. That's primary because you want to have a place where readers can go to find out about your book. You already have a blog, unless you intend to join in with other authors who publish the same type of books, or create a new blog with your 'new' identity (if you're going to have a new identity).

Then just place everything else in order of importance, again, depending on your book release date.

If you're releasing in 3-6 months, then all bets are off and you need to scramble like hell *g*

stephhale said...

You've got lots of time so I'd probably focus on writing b/c the closer you get to your release date, the harder it will be to stay off Google/Amazon/B&N. Trust me.
I would put your most $ in your website!!! You also need to get to building a Myspace page which I know you are working on. This has been an overwhelming help to me in reaching teen readers. It's free, except your time, and you can reach so many readers. Don't just friend other authors, look for your demographic, join the groups and post and respond to topics. This is an amazing resource.
Start collecting addresses/websites that do reviews and keep them in a safe place for when it's time to send out ARC's.
Okay, this is long enough! :)

Kristen Painter said...

That's like the $64,000 question, isn't it?

Amanda Ashby said...

Everything that Steph said!!!!! Oh, and if you've got time, go back through Karin Gillespie's old live journal Southern Comfort blog because she has loads and loads of things on her 'hype hag' adventures which I've found really useful (well, apart from the fact they were nearly all physical appearances and I live in the wrong country for that!!!!). The addy is